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today dental CliniC Brings hometown hospitality to seoul W ading through Korea’s numerous options for cosmetic dentistry can be a daunting task. However, one dental clinic in Seoul has seen a growing number of patients and locations because it has built trust with its clients by treating them like family. Jungho Kang, who hails from Gwangju, has built his business around the familial feel of his hometown. “I have a personality that gets along with people even when I meet them for the first time,” he says. “I think it comes from the regional characteristics of Gwangju.” Eleven years ago, Kang opened Today Den- tal Clinic in Seoul. His primary goals were to treat his patients like family and to preserve their natural and dental health. “I did my best, caring for every patient like my family and treating their teeth with all my heart,” he says. “Thankfully, the correct and honest treatment I practiced became known through word of mouth and drew many pa- tients, which enabled me to open other branches.” Many Koreans, foreigners and celebrities choose Today Dental Clinic for its unique “Min- ish” treatment and its state-of-the-art equip- ment, as well as the personal, hometown feel they receive there. Today, Kang’s clinics operate in Seongnam, Apgujeong and Seolleung, evidence that his personal touch and focus on patient trust is paying off. We sat down with Kang to find out more. What is Today Dental’s motto or philos- ophy? As I think of my patients as my family and not just as patients, I don’t suggest any un- necessary treatment for my personal gain. It is my belief that I have to practice honestly without any overtreatment and put a priority on preserving patients’ natural teeth and dental health. What kinds of treatment do you practice at Today Dental? We provide laminates, teeth correction, im- plants, cavity treatment and root canal treat- ment. We have dental specialists in each treatment area … and we offer general lam- inate treatment and Minish dental design, as well as general implant treatment and Dania implants. What is Minish dental design, and what are the benefts of the Minish treatment? Minish dental design is for making a beauti- ful smile by designing your teeth to be suitable to your image. It is used to solve various kinds of teeth-related issues such as protruding, snaggled or yellow teeth by means of healthy treatments suggested by a dental design spe- cialist, designer and orthodontist. It does not cause any damage to dental health based on tooth size, shape, color, angle, line or arrange- ment. After trimming 0.2 mm from the enamel layer of the teeth, laminate veneers are ap- ADvERTORIAL