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www.groovekorea.com / April 2014 92 PROMOTIOns edited by Sean Choi (sean@groovekorea.com) Club Med Kabira Beach Resort, Okinawa The premium all-inclusive resort, Club Med Kabira Beach, has recently renovated its superior rooms and will be reopening in April. Since 2010, Club Med has been gradually renovating many parts of its Kabira Beach resort to fit its new Grand Ocean View theme. Its reception area, terrace, garden and superior rooms and suites have all been updated with modern and stylish designs, allowing guests to enjoy a beautiful ocean view, comfortably and from any place in the resort complex. Club Med Kabira Beach is located along Kabira Bay, which is known to house one of the biggest coral reef ecosystems in the world. In addition, the resort has recently introduced a new marine sport called “stand up paddle,” a fun way to for guests to leave Kabira with an unforgettable memory and unusual experience. For more information, please visit www.clubmed.co.kr or contact (02) 3452-0123. Coffee Expo Seoul 2014 Showcasing industry trends and tradition Coffee Expo Seoul 2014, from April 10 to 13 at COEX, Korea, showcases the very best from the coffee industry — both old and new. An exclusive Mint Label zone within the exhibition will give select domestic and overseas businesses the opportunity to promote new and innovative products expected to see growth in the up- coming year. The 2013 lineup included a hand-crafted, traditional Korean– themed coffee press, a contemporary drip coffee maker and a range of newly released coffee machines, as well as frozen drinks and the ever-popular bubble tea. This year, Ethiopia, the original home of the coffee bean, has been selected as the exhibition’s official Guest Country. Along- side the hundreds of modern-day coffee-themed products, the lively Ethiopian pavilion invites guests to discover more about the origins of the world’s favorite hot beverage. A variety of green and roasted coffee beans sourced from Ethiopia will be available for tasting, and visitors may also participate in a tradi- tional Ethiopian coffee ceremony. This year’s show will also include an ice dessert and cold bev- erage zone where visitors can get their fix of iced coffee, ice cream, gelato and bingsu. Korea relies almost entirely on coffee imports from around the world to fuel its skyrocketing coffee culture. Coffee Expo Seoul provides the perfect platform for both domestic and overseas businesses to forge business and trade partnerships Coffee Expo Seoul is organized by Korea’s leading convention and exhibition center, COEX, which welcomed over 36,000 vis- itors to its 340 exhibition booths in 2013. The trade show ex- pects to expand substantially over the next few years, as Seoul continues to establish itself as one of the world’s coffee-drinking capitals. Sign up for free entry to Coffee Expo Seoul by visiting www.coffeexpo.co.kr/register-now. For all marketing inquiries, please call (02) 6000-1121.