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l i F e moonshine HongDae Up until a few years ago, wine drinking was overlooked as a universal pastime in Korea due to the drink’s reputation for being both expensive and unnecessarily intellectual. Tis reputation, however, is beginning to change. As distribution of reasonably priced wine has increased globally, the hurdles preventing wine from breaking into the mainstream have begun to disappear. Te wine bar Moonshine, having sensed the opportunity for bring a new experience to Korean nightlife, has rolled up its sleeves and bravely embraced the trend. As Eun Young-ha, a representative from the makgeolli bar Wolhyang, points out, “Just as luxuriously as makgeolli, let’s drink wine at a reasonable price.” Keeping this motto in mind, Moonshine was opened and, for under 20,000 a bottle, everyone can enjoy the charm of drinking wine in a lively, tavern-like atmosphere. But to assume that the bar’s more afordable options translate to cheap, favorless wine would be a mistake. Similar to popular wine brands, high-quality alternatives can be ofered at a lower price when owners deal directly with producers and without mid- dlemen. Te establishment may present itself as a simple wine bar, but it also takes great pride in the high-class menu, which features specialty Korean appetizers such as Ddeokgalbi, Spring Greens Salad and Bulgogi Jeon Pancakes. 02 3144 0922 Seoul, Mapo-gu, Seogyu-dong, 466-2, 1st floor From Hapjeong Station Ex. 2 go straight until Seogyu-dong intersection, then take a left. Look for it on the left side after a few minutes. Mon–Wed 12:00–02:00, Thurs–Sat 12:00–04:00, Sun 12:00–01:00 Wine from 19,000 won, appetizers from 7,000 to 25,000 won Available P